In a world where there’s always another bright shiny object to chase, Kasey Boone proves that it pays to become an expert before becoming an influencer. The esthetician, owner of Glow Skincare spa, creator of Glow Skincare tools, co-host of the Beauty Biz BFFs podcast and social media influencer shares how she dug into the beauty industry with persistence and an appetite for risk.
In a world where there’s always another bright shiny object to chase, Kasey Boone proves that it pays to become an expert before becoming an influencer. The esthetician, owner of Glow Skincare spa, creator of Glow Skincare tools, co-host of the Beauty Biz BFFs podcast and social media influencer shares how she dug into the beauty industry with persistence and an appetite for risk.
Every episode of "Finding Inspo with Alex Barinka" is shoppable through e-commerce company Verishop to help you discover new brands through their unique stories. Kasey and host Alex Barinka have curated their favorite products in the Finding Inspo store at verishop.com/inspo.
New Verishop customers can take 20% off their first purchase with the code INSPOKB (exclusions may apply; code expires 30 days after episode publication and cannot be combined with other promotions).
Follow the podcast on Twitter and Instagram at @inspopodcast and Alex Barinka on Twitter and Instagram at @alexbarinka.
Tweet or comment to Alex on social media, or write a podcast review, about where you are finding inspo from this conversation, and she may read your takeaways on the next episode.
This podcast is hosted and executive produced by Alex Barinka, who also serves as head of external affairs at Verishop. Special thanks to Wonder Media Network for editing and production support. See you soon!
Alex Barinka: 00:01 Hey y'all. Alex Barinka here, head of external affairs at Verishop and host of Finding Inspo, the first shoppable podcast where I sit down with some of the biggest names and style and design to chat about how they turned inspiration into successful businesses. And each week my guest and I curated the Finding Inspo shop at verishop.com/inspo with the products that emerge from their personal stories, persistence and the stomach for risking. My guest this week leaned in to those two qualities on her path to building a successful skincare spa and her own podcast with tens of thousands of social media followers. Kasey Boone is the owner and head esthetician of Glow Skincare in Los Angeles, the creator of Glow Skincare tools and she's the cohost of the Beauty Biz BFFs podcast.
Alex Barinka: 00:52 In today's world where many of us are going a mile a minute and always chasing that next shiny object. Kasey's story is the perfect illustration of the edge you can create for yourself by digging in and trying to master one career while always looking to expand that path with related opportunities along the way.
Alex Barinka: 01:11 This is the, the best smelling place. I think I've taped a podcast. I've been to many, many locations. Tell us where we are right now.
Kasey Boone: 01:19 We're at Glow Skincare. This is my skincare studio and we are in Toluca Lake, so just outside of LA, a place that I've never been before, but also I'm a, I'm an LA newbie, so, uh, well welcome. Thanks Adam. I love tTuluca Lake. So I'm from here. I was actually born just down the street in North Hollywood. Um, and then when I was three my parents moved to thousand Oaks, which is about half an hour out further outside of LA and Ventura County, uh, grew up out there. And then when I was 19, I was like, get me out of suburbia and get me back to LA. So I've been basically here in the Valley ever since. I live in Sherman Oaks. Just, and what did you think you wanted to do getting out of suburbia?
Kasey Boone: 01:59 This pay basically, I mean I started as an aesthetician, so I am an a licensed esthetician in California and I've been licensed since I was 19 years old. That's a quite a while to be doing one thing. And I bring that up not as a negative, but I bring that up because what I've seen, I'm, I'm a millennial, I'm of that generation and now that I'm, I have younger millennials in the next generation working with me, a lot of people sometimes lack the patients that I hear from a lot of founders and co-founders, um, that they needed to really dig into to get good at something. You've been in this industry for a long time and that's why I wanted, I was so excited to chat with you. When you, when you think about the time you've spent, how would you, what kind of advice would you give to somebody who's getting a little restless?
Kasey Boone: 02:48 Uh, but you know, should probably dig in. Right. Um, it's funny cause I was actually listening to a pod, another podcast recently and it said something like, you can't cut the line. And I truly believe in that there is no, like overnight success is just like little like steps, right? You're working your way up. Um, and for me since I did start when I was so young at 19, I didn't know what the heck I'm doing. Who knows what they're doing at 19, the only thing that drew me to or to stay was because I love people. I love to help people, but it's so to give advice I'd say be patient and enjoy the ride. Like I wish like looking back at my younger self that I had appreciated like the situations I was in a little bit more. I learned a lot, I made a lot of stupid mistakes.
Kasey Boone: 03:39 Um, but just enjoy the ride. Be patient. I've again, I've been doing this for 13 years and I'm still not where I want to be. I'm just starting. So we're remind us then to to a little more than a decade ago when you were getting into this industry, I guess, where did you start? So I'm, I was a dancer and I was on the dance team. I love to perform. We had to do all this stage makeup and I realized I was really good at it. I've always been drawn to beauty and makeup and all the girls would line up and I would do all like their fake eyelashes on. I love it. And so I was like, huh, maybe I'm want to be a makeup artist. So I actually graduated high school six months early. I went to makeup courses and started trying to pursue a career in makeup in LA, which if you are from LA or know about LA, it is just crazy competitive.
Kasey Boone: 04:28 And I was like, you know what, I'm going to go back and get my esthetician license just so it looks good on my resume, but I don't really want to do skin. And for those who folks who don't know when an aestheticians license is break down for us what this industry is all about. So basically aesthetician, when I went to school it was mainly focused on skincare facials, maybe a little bit of makeup, little bit of waxy and now it's exploded into like eyelash extensions and so many other things. But I'd say mainly it's focused on skincare. You have to get a state license to perform these services. So I get licensed at 19 years old and I never do makeup again. What, why, if that was what you were fixated on? I just kind of fell in love with all the skincare and the whole process of it.
Kasey Boone: 05:14 I had only really gotten a couple facials in my life, but there was just something that I loved so much about it, like helping people, making them feel better. I'm working with my hands. I like to be active. I'm kind of like, I'm a high energy person. Um, and it just kind of made sense to me. So worked in a couple of different places. I worked in um, like a chain spa as a receptionist. I worked in a medical spa. Um, I was unfortunately, or actually fortunately I was let go from there and then that's when I opened glow skin care. And to your point, those steps are so important. And the thing that I quit my first job last year, it was a job. I loved the place. It was a job that I felt like I would do forever. The, the, you know, senior year quirky named jokes for me was, hi, my name is Alex.
Kasey Boone: 06:00 I'm a reporter. That's what my sorority voted me as my, like my yearbook name. Like I was so fixated on journalism and now I've moved on to another industry and jumped into the [inaudible] space. Still scratching those itches with the, uh, the podcast here. But I left something that had kind of been my identity forever. In talking to folks, it seems like the moment you are fired from your first job or quit your first job is such a game changing one. How did that feel at the time when you look back at the time it felt unjust cause what this company did to me about the time I was 23 and I called my parents and I was like, I'm 23. What do I have to lose? Like I'm going to start this business. If I fall on my butt and I lose everything, I didn't have anything.
Kasey Boone: 06:48 I'm living in an apartment. I drove a slower can I go? Don't me lower unless I'm moved back home. And I was like, I'm not going to move back home. I'm going to figure this out. My parents loaned me like a thousand dollars and I had a little bit of money and I just figured it out. But it was such a, it was, it was a S it was an exciting time and I almost think that you kind of have to, um, maintain that. I've got nothing to lose attitude even as you get more established. So you started glow. Where did it start? Where are we here in this location? How did you get off the ground? So I actually started down the street in Burbank. I was renting. I found, I had contacted an old esthetician friend that I went to school with. She's like, Hey, there's a room open that you could rent in someone else's salon and spa.
Kasey Boone: 07:35 So I was like, great, that's a perfect place for me to start. I can build my own little business. So built that for about a year and a half. I wound up hiring another esthetician friend of mine to work in that room because I was getting so busy, made a decent amount, enough money, enough to open up a large space of my own because again, I always like to move forward and I was like working in the room in someone else's business was not enough for me. So I found a space in studio city, studio city, which is on the other side of a this neighborhood and I was there for five years. Um, unfortunately the building I was in, they basically kicked me out. They said you have to get out in six months or we're going to double your rent because the rent out here in LA is insane.
Kasey Boone: 08:17 So then I found this space that we're in now, which is in Toluca Lake, been here for three years and this was, this is the best place I've been in yet every step that you're taking, you didn't have the baseline knowledge for it for sure. Like how I figure out what to do when you don't want to be in a room in someone else's face. You were like, what? Where, where did you and how did you ask for help? Because I think those are the moments where, you know, you end up leaning on or finding the right people or tapping your network in ways that some people are frankly afraid to do. I just, I've really kind of based my whole career off, like no fear. Of course there's fear. Like when I first opened the big, it's like I wanted to cry and throw up and panic, but it was so exciting at the same time.
Kasey Boone: 09:00 Um, and there was just something driving me to do that. Um, but honestly what I did, I just went and looked at commercial real estate. I was like 24, didn't know what the heck I was doing, but I would just talk to people. I pick up the phone and call people to see like how I even can rent a space. And I was lucky enough that I found this guy who took a chance on me at 24 years old and let me rent a space. Um, but it just trial and error. So you get into this space. What happens next? I get into this space, um, I bring a couple estheticians with me who are willing to rent rooms from me because that was the only way I was going to keep everything afloat. And to be quite honest, it was a shit show. You know, I had renters coming in.
Kasey Boone: 09:46 I'm seeing clients, it's my first time like a managing like a whole business. So if people don't know I'm in like a salon or spa environment, you can like rent out rooms. It's basically like independent contractors instead of hiring an employee, which basically I was getting weekly income from that. So that kept me afloat. But again, lots of trial and error. Lots of mistakes on my part, but lots of learning curves and also other people are depending on you it seems like. Yeah. Maybe the first time, right when you're renting the room, it's just you correct. You're the only one who's carrying that risk. Exactly. How did that change how you operated? Um, learning how to be a boss is one of the most important and challenging things. I think it's so important and it's so difficult and the only way you can learn is to throw yourself in there.
Kasey Boone: 10:31 I didn't have any experience like in business classes, the only thing that I did have is my parents and my father specifically still owns his own business. So I saw how he treated people, how he managed people, and B, from my background of being let go and not being treated well, I said I always want to do my best to treat people how I want to be treated. Now did I always do that? Probably not, but every single time I made a mistake, I really take note of that and then try and move forward. I was in that space for five years. Again, lots of renters, lots of people going in and out. I learned a lot just about people in general. Um, I thought everything was going really well at the end. I had 13 renters and I think I had one or two employees.
Kasey Boone: 11:14 So I was managing a lot of people, a lot of personalities and sharing the building with multiple other businesses. Right. And it's not only your renters, it's also their clients who don't understand the difference, right? They just think it's glow. Right? So dealing with all that and then getting the call that basically I couldn't be there anymore. And then panicking, finding this space moved in here and then again revamped my entire business model multiple times. Pivoting is another moment where you have to know you have to do it, but also, um, have a stomach for kind of the roller coaster ride is a roller coaster. And right now, I mean, talk to me about how you market your business and what touch points do you have with customers outside? How have you grown? You have a substantial Instagram following, how have you grown your name and kind of your credibility in the industry now that everything's kind of more settled, settled and you know, talk to the world on your phone.
Kasey Boone: 12:14 It's, it's different than it was 10 years. It's crazy. It is. I mean, there was no social media when I started out in this business. Um, so when I moved here, revamped my whole business plan. Now I only have run one renter and everyone else works for me because over the years I wanted full control of what glow is and the people coming in and out, employees and clients. I am super lucky enough to have clients that have literally followed me since I was 19 years old. And then how I've marketed myself. Honestly about two years ago I looked at Instagram and I was like, why am I not doing this? I would use my personal Instagram. My husband and I would go on all these trips. We had just gotten married and we went on a honeymoon and people were always reaching out to me like, I love watching your stories.
Kasey Boone: 13:00 And I was like, wait, I think I'm interesting. I think I'm entertaining. Why couldn't I flip this to the business and then make some money instead of just my friends telling me that they think I'm entertaining. So flip the switch, focus all my energy on basically Instagram for the business and it blew up and give some context here because you always hear, I want more followers, I want to do this, I want to do that. It's not, it takes time. It's not an easy situation. So in the, so if you say over the past two years you've really spent time focusing on it, how much time do you think you allocate to making sure that everything's great online? A lot. I mean, I'm on there every single day, all day. And again, that's another learning curve. It's just like trial and error. And I started to notice what people were interested in, what they weren't interested in.
Kasey Boone: 13:52 Um, and Mo, it's most of the time what I've noticed is just finding a personal connection. People feel now they feel connected to me and to the business and it's just become personal for them. Literally putting day in, day out, hours and hours and hours of creating content, shooting content, posting content, engaging with my followers, commenting, DMS, the whole thing. Giving away information, which in this industry, if people don't know, people do not like to share in the beauty industry. They kind of hold things very tight and I decided why. Let's change that. First off, I wanted to make everything look beautiful and fun. Like the beauty industry, you always think like clean, crisp, like white, very spa, maybe some green. And I was like, I'm done seeing that. I want something fun. Like I'm a fun person. I like loud colors. I like loud things on your face and your skin.
Kasey Boone: 14:47 That's like a day to day dynamic thing. It's not like he shouldn't just be taking care of yourself when you're at the spa or having a spa day. Like wellness is everything. Exactly. And if for you that's fun, that's bright, that's dynamic. Yes. I feel like it makes sense that that's how you should be. Yes. Like beauty and skincare should be fun. So let's make it fun. Let's make it look fun. So that's kind of where it started with all the social media stuff. And then sometimes I'm like, I don't know where these people are even finding me, but it's just one of those like trickling effects, just like, or like baby steps working your way up, just like everything else. And help quantify from a business perspective, you growing your followership, you growing your credibility online as a person behind the Glo brand. How did that actually drive business or interest in your physical location itself?
Kasey Boone: 15:35 So it started with people wanting to come in and see me for our facial. Right. I did invite some influencers who were in, who were very big in the skincare beauty industry, which brought in even more. Um, so people were seeing what I was using, what I was doing, and I was just connecting with them on a more personal level level through my stories. Um, so I think it was like all of those things that kind of drew people in plus the aesthetic, like who doesn't want to come to a super Instagrammable spa? It's curious to me that you say that the the skincare industry, the aesthetician community is not super excited about sharing, but when I've gotten facials it's very educational. Like I love hearing things. The folks I go back to are the ones who provide value to me when I'm outside of of their treatment room.
Kasey Boone: 16:25 Why do you think that there's that kind of disconnect? So I think there is sharing with probably their clients to, to educate clients and to sell them products and to get them to come back for facials, which everyone needs a facial. We'll talk about why in a minute. Yes, but what I'm saying is that other professionals are holding things to tie in, not sharing with other professionals in this industry. I mean things are starting to change now and Lorena and I, who I have a podcast with, we've, we started our own podcast sharing the ins and outs of running a beauty business because no one helped us. I mean I again, I made so many mistakes so I want to go out there and not only educate my clients but also educate other estheticians. What was the thinking behind starting your own podcast? It was a bit about sharing it seems like, and I've listened to a bunch of the episodes, they're very geared toward industry folks, but it's also really great for someone like me who's just a a a consumer of all things beauty news.
Kasey Boone: 17:26 What was, what was the thinking behind that? Because it seems like you all jumped on that train. What, late 2018? Yes. So yeah, I think, yes, yes. We just hit a, um, in September our one year anniversary of the podcast, it's called beauty biz BFFs. And so you and Lorena who is also in the industry, she is an aesthetician as well. Yes. You get into the nitty gritty of certain situations. You break down how brands talk to an influencer, who you are an influencer in your own right now you break down, you know, intricacies about running your own business. It's things that I think are, are a Lenzen absolutely to, uh, the community that the estheticians plan. But also for anyone who's just interested in either skincare beauty or somebody who has built a business herself from the ground up, it's, it's a great spot to to listen and obviously based on what we cover in this podcast, I'm very interested in those [inaudible] well thank you and that's exactly what we're going for.
Kasey Boone: 18:22 Uh, so Lorraina also has a large following on Instagram as well as myself and about a year ago we were literally getting bombarded with DMS, comments, emails, questions, and we just felt like a one sentence answer was not enough. We needed to reach more people to help more people. We thought, do we do like YouTube? Like what do we do? And then we realized Lorraina use actually work here at glow. She rented a room for years for me. That's how we met. And she'd come in, but she was also running her separate business at the same time. She'd come in and we were just hashing things out and I looked at her as like, we're really good at talking. I was like, I think people might listen to this and Pete and we would be able to give longer, better explanations of why we do certain things. It's an example of you being a multihyphenate, right?
Kasey Boone: 19:14 You're not only an esthetician, you're not only actually ministering facials, running a business. Also managing your own content, developing your own persona online, but you're adding in a whole new medium and all of the kind of behind the scenes information that's necessary to make that happen. Yeah. Do you think a person has to be able to play in multiple lanes these days? It depends what you're looking to do. I don't think what I do is cut out for everyone. I tell people a lot of times it looks really fun and it looks really glamorous and it is really fun. I enjoy everything that I do, but this is not a nine to five this is not a clock in and clock out. My brain does not turn off. I am constantly working. If you're just starting out, pick one thing. You know, I just started with the Instagram to just get clients in the door and then it just, it led to opportunities for me that I just saw things that I was drawn to and I was like, well why not try it?
Kasey Boone: 20:14 And I try things and sometimes they work and sometimes they don't. It also sounds like you've crystallized a good reason why you started with Instagram with a purpose. You started the podcast with a purpose. I think that is something that you know when, as a person who's always been in content, if you're lacking that purpose or lacking that kind of spearheaded point of what you're trying to get at your, you can be doing fruitless work. You have to have a why. If you do not have a Y, it's gonna. It's not gonna work. Cause if you don't have a purpose, if you don't have a passion, people are going to feel that skincare is having a moment right now. It's having such a moment. How have you seen this industry change in the last 10 years? It is insane. I mean, I used to tell people that I was an esthetician and it's like, yeah, what?
Kasey Boone: 20:59 Like whatever, people don't even know what it is. You know? And now everyone's coming up to me saying they want to be an aesthetician, they're going us petition school or they're super into beauty. It's having such a moment, I'm lucky enough that I'm in the place where I'm at in the play, the time in my career that everything's blowing up and I'm kind of growing with it, which is great. But it is funny. People have glamorized my job when I kind of used to be like the help quote unquote. I've always been proud of what I've done. I will continue to be proud, but I'm riding this wave along with everyone else as you should. But you also had to have the preparation and the groundwork to get there. Correct. As what my parents always say when preparation, preparation meets opportunity. And that's where I'm at right now.
Kasey Boone: 21:43 100% why do you think the world is having such a fixation on skincare right now versus you know, five years prior? I think it's social media. And I'm going to give a huge shout out to the Kardashians. Honestly, it's so, it's insane. If you really look back at things, they have changed this industry, the beauty industry like getting your facials and the makeup and it's like always looking camera ready and we and we all need to be camera ready because of social media now everyone is overly obsessed with how they look. I mean to the, it's concerning at this point now in some ways, but I understand it because I've always had such a love for makeup and beauty like literally since I was a child and I think people are just kind of waking up to the whole beauty world. If you're somebody who wants to start caring more about your skin and they don't really know what kind of the first easy maybe procedures is, is right, treatments is the right word they should jump into.
Kasey Boone: 22:46 What would you suggest? I say go see an esthetician, go do your research, find a good aesthetician and let them help you. That's literally what we're here to do. That's why we went to school. So we can not only just give you a facial but guide you on the right products for your skin. I get so many people in here on a daily basis saying, I bought this because my friend bought it and I bought this because it looks cute at Sephora and I'm like, throw it all away. We're starting over because we have to do what's right for your skin and not what you just saw at Sephora. Even though it's really cute and I want it too, which is also, it is, I see the irony in it because that recommendation engine that is Instagram and social media is driving those things. Um, but you know, it's not a one size fits all when it comes to skincare. It's not, and it's also, it can be hard because obviously anyone can just Google anything they want and do their own research. But that doesn't mean that first off, you know what you're doing or the person that's writing it knows what they're doing or that's good for your skin.
Alex Barinka: 23:53 Let's take a quick break from my chat with glow skincare owner Kasey Boone. I wanted to remind you that like every finding inspo episode, this one is also shoppable. Kasey and I have curated items from our conversation and a few others that are inspiring us lately for the special finding. Most store on bare shop next to each product will also tell you why we're loving it. We're about to get specific about skincare routines and how to stay looking fresh. That includes using her glow skin care tools for which vere shop is the exclusive online retail partner. You can shop all the products we talk about@bearshop.com slash inspo where you'll always get free one day shipping and free returns and just for fighting and spell listeners knew their shop customers can take 20% off their first purchase with the code. InspoKB. Now let's get back to Kasey's story. What
Kasey Boone: 24:45 lines do you typically use? So, um, my favorite line I've been using for I think eight or nine years. It's called cosmetics. We do sell on various shop. Yes, shout out to cosmetics. They are my absolute favorite skincare line. They are my ride or die. I use them in my treatment room. I do all my professional treatments with them and I use them at home. The line is absolutely incredible. Results based with very little irritation. Love it. And you also decided to get into your own product line? I did take us back to the beginning. Okay, so we go back to me growing my social media presence, I had started to grow substantially. My goal, I think it was last year, maybe the year before, yeah, last year was to get to 10,000 followers. So got there and then have surpassed that, which is crazy to me. Numbers don't mean everything.
Kasey Boone: 25:40 I don't really focus on the number more than you get a swipe up. Exactly. That's all I wanted was a swipe up. After that. I was like, let's just ride this out. Like I don't care if I've got 30,000 or 300,000 we'll just see what happens. I'm like, my business is doing well, so that's what I'm happy about and I'm helping people. For a long time I've been wanting to create my own product or tool. I never wanted to create actual skin care because I love cosmetics so much. They take such good care of me and I have a great relationship with them. Plus like why are we reinventing the wheel? There's about 5,000 skincare lines. I don't need to make a KC or a glow skincare at this point. Okay. So I'm thinking, do I make a candle? Do I make it? Like there was just, I was just like, like looking for something that just like made sense to me and that's where the glow skincare cold roller came in.
Kasey Boone: 26:30 So I think I'd actually bought one somewhere else, like online and I met. So with my dance background and just me being like high energy person, I have to work out on a daily basis. I go crazy. So next door to glow right here, there's a heated spin studio called the sweatshop. And I would go take the heated spin. I'd go home, I looked like a tomato and I would call the roll and I'd get out of the shower and I'd be like, Oh my God, my skin looks amazing. And I looked at the cold roller and I go, everyone needs one of these. It's so easy to use. There's no wrong time to use it. You can use it morning night before your product, after your product. And I was like, I can put my name on it. So that's a branding moment too. I have to do this.
Kasey Boone: 27:21 So I literally bought 50 cold rollers, just blank ones because I didn't know what I was doing. And I'm like, how do I get my name on all? Like buy a sticker and put that on. I looked at that, I'm like, that looks horrible. So we contacted by co, uh, the company, the manufacturing company, and they said, you know, you have to buy this amount and then we've been a mortar quantity minimum. Or I was like, okay, you know, and then that has just kind of been an evolution. I started talking about them and they blew up. So let's get into the nitty gritty. Why, what does it do for your skin, for your face to cold roll? So it's a stainless steel cold roller. So basically what it's going to do is it's going to cool down your skin. You can leave it in the fridge or the freezer depending on how cold you like it.
Kasey Boone: 28:06 I like the fridge. Normally. Sometimes the freezer can be shocking but some people are really into that. You roll it on your face, first off, it just feels good fit and it's great facial massage, which I am all about. Um, it's going to help with redness, inflammation, puffiness. Cause like, you know, I might have some popcorn or gloss of wine and I wake up puffy cause I'm not 21 anymore. And the cool thing about it is yes, I'm created it for the face, but you can use it anywhere on the body and it's just deep puff. Great. After a workout, after you get a laser treatment appeal, if you just have irritation, if you've got a bug bite out in the sun and you got too much sun, like I can just go on and on. So it's so beneficial for so many different things and it feels great.
Kasey Boone: 28:51 And again, it comes back to it being a branding moment. Absolutely. So I was like, why not put glow skin care on these and pass them out to everybody? So glow skincare is everywhere. And also again, facial massages are kind of having a moment. They're totally having a moment. So it's like it gets, it just, I didn't even realize, but I must have subconsciously because they're having such a moment. Everyone wants a facial roller. So why would you go with a cold roller versus like a Jade roller? So I like the stainless steel cold roller because number one, it's stainless steel and it's non porous, so it's not holding any bacteria. It's a larger surface area and it stays colder longer than like a Rose courts or a Jade, which can, it's a, it's a stone, so it's going to absorb that heat a lot faster.
Kasey Boone: 29:40 And it does have potential of possibly holding a little bacteria depending on if it made it's made of. So when did you launch these? I launch launched the glow skin care, cold rollers last July. I launched the minis this past June. So the mini cold roller. It's literally just a mini version. I'd had people asking me literally since I launched the large ones to do a mini and I was hesitant at first because I'm like, why is someone gonna buy a mini when they already have a big one? But it's perfect for under the eye. It's great for travel and who doesn't love anything many. Like they're so cute. There's also, I'm not sitting here looking at a picture of one on the lawn or treatment room. They're so cute. But also I love that you built these out of customer feedback too. Was that coming through on social?
Kasey Boone: 30:26 Was that from clients? I guess? Where did you hear the loudest voices asking all of the above. A lot on social. Um, and actually Loraina my pod cast cohost, she's always complaining about like a puffy eyelid and I was like, okay girl, I'll make this for you. That's my thing. Oh, you get the puffy upper puppy. Upper, yeah. I usually don't have issues down below. Okay. I get the puffy upper, especially if I've had a little too much to drink, kind of. Right. Yeah. I mean I have chronic like darkness and eye bag, so I have it too. So I was like, I just, I just, I listened and she's like, you know, if you do, these people are going to love them. And they did. Do you suggest, I know you said you could do it before or after skincare. How do you use it?
Kasey Boone: 31:07 So I like to use it in the morning. First off, I literally make myself a cup of coffee. I grab both of my cold rulers, the big and the small, and I sit on the couch and I roll while I'm drinking my coffee and reading my book in the morning. Um, so I like to do it just like clean face, whatever, serums and moisturizer I have the night before. Then I'll go work out. Sometimes I'll do a second cold girl after I worked out after the shower because again, it gives you that amazing glow from the hot to the cold. That's mainly when I use it. And then sometimes I'll use it at night just because it's like relaxing again. I'll sit on the couch, I'll roll my husband, he rolls like his like parts of his body because like he works out a lot. So yeah, I typically like a clean face but you could also apply your moisturizer serum and then kind of seal it in that way as well.
Kasey Boone: 31:51 And it does sound like these are nice unwinding moments for you. I know you said you're go, go, go all the time. Yes. When do you turn it off? Do you turn it off? How do you turn it off? I have a really hard time if I'm being completely honest. I really struggle with that. I mean to the point of like I'm like I can't sleep because it's just when I'm on a roll, I'm on a roll. Um, so I really try and take those moments, like put away the phone, grab my cold roller or just sit on the couch with my husband. We like to travel a lot. So that's an opportunity opportunity for me to really be able to shut off if I'm here in LA. I feel like the spa and just work is like grabbing me, pulling me. So to get out of my space is really one of the only ways I can shut off.
Kasey Boone: 32:39 Because you're in the unique position where the spas, the place a lot of people go to relax. Correct. But it is uh, it is your day job. It's my day job. I mean it's so funny cause people are like, Oh you're working in a spa. Like how relaxing and I'm like, it is nothing relaxing for me. I do, I do have some very Zen moments when I'm giving clients facials and it's quiet and I'm able, that's when I do a lot of my thinking and I have a lot of ideas come to me when I'm performing facials. But yeah, again, this is not a place for me to relax. It's for my clients to relax. So I have to find other ways to shut my brain off basically. Do you, do you spa, do you have a favorite spot treatment? Personally. I love it. That hard thing. Okay. I'm like the opposite. I'm like, uh, I'm like a junkie. I'm like up just a beauty spa junkie. I'm like, if anyone will rub me or touch me or do anything to me, I am like all about it. I actually, I don't have like one place that I love. I love to go and try everything. I love to experience other estheticians cause I feel like that's another way for me to learn. So it's still working. It's still [inaudible] I'm always on whether I want to be or not. So yeah, I'm a junkie.
Alex Barinka: 33:48 I'm so thrilled to have such a dynamic female business owner and fellow podcaster on for our 10th episode of finding inspire. If you're enjoying this podcast, it would mean the world to me. If you would give us a rating of five stars, it helps other people find our new show and if you really want to do me a solid share the podcast offline or on social, you can follow me on Instagram and Twitter at AlexBarinka and follow the show at inspopodcast. If you want to hear more about the beauty business and what it's like to be an esthetician in today's world, checkout Kasey's podcast, Beauty Biz BFFs. I loved the October 1st episode from Palm Springs about personal branding. It's definitely worth the listen. Don't forget to head on over to see Kasey and my favorite products, including Kasey's glow skincare facial rollers at verishop.com/inspo new Verishop customers can take 20% off their first purchase with the code INSPOKB. This podcast was produced by me, Alex Barinka, with production and editing support from Wonder Media Network. Thanks so much for listening and see you soon.
Speaker 3: 34:56 [inaudible].